Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customers are at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. Zara revolutionized the fashion market forever, by introducing the concept of “fast fashion”. Reportedly, Zara needs just one week to develop a new product and get it to stores, compared to the six-month industry average, and launches around 12,000 new designs each year. Zara has a policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.
